Collaborative delivery: boost your website’s conversion rate!
15 June 2023
As an e-commerce site owner, you know that the conversion rate is essential for your business’s success. This rate measures the percentage of visitors who make a purchase on your site. If your conversion rate is low, it’s time to consider what improvements you can make. And why not start with the delivery solutions you offer your customers? Here are some tips to increase your conversion rate on your second-hand site with the right, or even collaborative, delivery!
Offer the right delivery services
Delivery plays a crucial role in the buying journey. It therefore has a direct impact on your site’s conversion rate. To improve this rate, it’s essential to offer delivery services suited to your products.
Every customer has specific needs: fragile or bulky shipments, economical or urgent delivery, insured shipping. Each type of product requires an appropriate delivery solution. To cover all these parameters, consider the size, weight, and nature of each shipment.
But how do you choose the right delivery service for your products? We’ve put together a list to help you decide:
- La Poste / Colissimo: This service is ideal for sending small parcels (up to 30 kg) and low-value items. It’s inexpensive and allows for home or pick-up point delivery, in France and abroad.
- Cocolis: A collaborative delivery solution that allows you to send parcels of all sizes, including large items (over 30 kg). It offers low-cost delivery, up to 60% cheaper, while providing a personalised and eco-friendly delivery experience.
- Pick-up point delivery (Mondial Relay, Relais Colis): These solutions offer your customers flexibility thanks to pick-up points in France and Europe.
- Express couriers (DHL, Fedex, TNT): These express carriers allow you to deliver quickly to international customers. They offer solutions tailored to your shipping volume.
Delivery must be at the right price
Offering the right delivery services isn’t enough if the prices are prohibitive. Delivery charges can play a major role in a visitor’s purchase decision. Online shoppers are sensitive to delivery fees. High costs can discourage them from completing their purchase. According to a Sendcloud/Nielsen study in 2022, 72% of French online shoppers abandon their baskets due to delivery fees that are too high! You must offer reasonable delivery prices, or even include these fees in your product prices!
Another step not to be overlooked: take the competition into account and the prices charged by other e-commerce sites for similar products. If your competitors’ delivery fees are much lower than yours, you risk losing sales!
Tip: To reduce your delivery costs, negotiate advantageous rates with carriers based on the volume of parcels you send!
You can also consider using collaborative delivery solutions like Cocolis. They allow you to send parcels at very competitive prices by pooling the planned journeys of vehicles already on the road.
Finally, offer free or low-cost delivery options for orders over a certain amount. This tip can encourage customers to spend more to benefit from free delivery. A simple way to increase your turnover and improve your conversion rate. To find out more, we’ve put together 5 tips to reduce your delivery costs in this article!
Go further
Choosing the right delivery solution for your products is essential. But other elements can contribute to customer satisfaction and influence your conversion rate:
- Choose a delivery solution integrated into your site. Connecting your e-commerce site to the carrier’s software lets you automate your shipments and precisely track your customers’ deliveries. Cocolis offers direct integration with your site, saving you valuable time managing your shipments. Find out more!
- Make sure your customers can track their parcels. Online buyers expect to be able to locate their order at any time. A solution that allows your customers to change delivery conditions on the last mile is also a considerable advantage.
- Take the time to read the carrier’s insurance conditions. With some, you can take out specific insurance to ensure optimal protection. Cocolis offers insurance options for goods valued up to 5,000 euros.
By offering the right delivery services for your products and reasonable delivery prices, you can improve your site’s conversion rate. A collaborative delivery solution like Cocolis lets you reduce your delivery costs while offering a quality experience to your customers.
Don’t hesitate to contact us for more information about Cocolis delivery, which can help you improve your conversion rate!
